News Flash


Posted on: April 1, 2021

Employee Fitbit Program Returns

Person wearing gray sweatshirt checking fitness watch outside at dusk

Rowan County is teaming up again with Fitbit to offer discounts on select Fitbit devices to employees enrolled in the County health insurance program (including those who purchased a device last year). Eligible employees will receive a $55.00 subsidy toward the purchase of a device. They will also be able to participate in healthy challenges throughout the year for chances to win wellness prizes. Interested employees may visit the Rowan County Fitbit Store to shop for a device. Devices are available for purchase until June 11, 2021.  Please note that the $55.00 subsidy is already reflected in the stated price on the Fitbit Store website. 

Rowan County Fitbit Store Access Instructions

To purchase a Fitbit device, go to the Rowan County Fitbit Store and enter promo code “ROWAN21” followed by your employee ID number. Your ID number may be found on your employee ID badge. Your ID number is also the same number you use to access Employee Self Service (ESS). 

Optional Rowan County Fitbit Program Enrollment Instructions

When you receive your device you will also receive instructions on how to join the Rowan County Fitbit Program. This voluntary program offers employees the opportunity to participate in various healthy challenges for a chance to win wellness prizes. Enrollment in the program is optional. 

If you already have a Fitbit device and do not wish to purchase one through the Rowan County Fitbit Store, you can still join the Fitbit Program and participate in challenges. Simply send an email to Aldrea Speight. Once your request is received, Aldrea will send you a program invitation. 

Device Tax Information

Please be advised that Internal Revenue Service (IRS) rules and regulations require that gifts/prizes given to employees be reported as taxable wages, and therefore subject to payroll tax withholdings. To comply with these rules and regulations, Rowan County employees who purchase a Fitbit device will be taxed on the $55.00 subsidy provided by the County. This tax withholding will be reflected on your pay advice the month following the purchase. You will not be taxed on the full price you paid for the device. Instead, you will only be taxed on the $55.00 subsidy paid by the County.

For further information, please review the Getting Started Guide, the Device Comparison Sheet, the Data Sharing and Privacy Notice, and Frequently Asked Questions by visiting the Fitbit Program webpage on the Intranet.  If you have any further questions, please feel free to contact Aldrea Speight in Human Resources by email or by phone at 704-216-8163.

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